about me
Working in Strategy, Insights, and Analytics across organizations in the Tech, Consumer Goods, Pharma, and Consulting industries.
Drawn to strategy, consumer insights, artificial intelligence, and social impact.
what that looks like in practice
Consumer Modelling & Market Insights
Positioning, price-pack architecture, and assortment.
PPA · segmentation · needstates
Strategy & Operational Improvement
Market entry, growth, and the models behind the call.
business cases · modelling
Purpose-Built AI & Insights Tools
Pipelines to executive views; NLP and LLM systems built solo.
SQL · Tableau · Python · NLP
built at
Riot GamesMondelēzMcDonald'sPfizerNielsen
off the clock
Short fiction, long runs, nature and the great outdoors.