Category Growth, Brand Strategy Where can a tired category grow next?
Triangulating how your brands are currently segmented in the market and how they are perceived by target groups| Working out new moves to reposition by identifying opportunities in communications, price point, packaging, and profitability
Perceptual map: a gum and candy portfolio migrating from crowded breath-refreshment into oral health, fun, and mood-enhancement whitespace.
Two-axis positioning map with arrows carrying brands outward from a commoditized functional space into three differentiated territories.
emotional benefit
functional benefit
premium / adult
everyday / youth
breath
refreshment
crowded · undifferentiated
oral
health
fun
mood
lift
A Gum and Candy portfolio crowded into commoditized breath refreshment, undifferentiated, with little room to grow on a functional benefit everyone else also claimed.
Read more → Purpose-built AI tools, Sentiment Analysis Can you quantify what users feel about your games?
Reading thousands of posts in Traditional Chinese, Tagalog, and other regional APAC languages with Natural Language Processing| Weekly sentiment/mood signals for publishing strategy
Regional-language forum posts converted into a tracked sentiment and mood signal over time.
On the left, a stylised terminal-style bulletin-board forum of multilingual posts. On the right, those posts resolve into a sentiment and mood spectrum tracked week over week.
regional forums · BBS
> 推 板上有人玩新角色嗎
> sobrang lakas naman nito
> patch ニューフが強すぎ
> nerf juga dong ini
> 這次活動還不錯啦
> matchmaking ramai bug
> skin 太貴了吧
> ang ganda ng bagong map
> esports 賽程什麼時候
> lemot banget servernya
multilingual
NLP
weekly sentiment / mood signal
negative
positive
patch dip
themes: patch · skins · esports · matchmaking
wk 1
wk n
Community mood over our games was dispersed over niche local forums and sites which were not tracked by enterprise sentiment trackers, and spread across many languages over 8 APAC territories (Vietnam, Taiwan, Indonesia, Malaysia, Singapore, Japan, INSA, Australia and New…
Read more → Market Entry, Consumer Behaviour Can a homegrown, hyper-local startup travel across borders?
Assessing macroeconomic and cultural fit for a startup porting from abroad| Deciding on what Operating Model & Revenue Streams to Deploy
MENA market assessment: markets plotted by digital readiness and used-car market size, bubble area showing opportunity scale and colour showing used versus new orientation.
A bubble chart positioning MENA automotive markets. The horizontal axis is digital readiness, the vertical axis is used-car market size, bubble area reflects market value, and colour distinguishes used-led from new-led markets. UAE sits far to the upper right as the clear lead opportunity.
digital readiness →
used-car market size →
lower
higher
used-led market
new-led
UAE
$20B used
KSA
$4.6B
Kuwait
Oman
Bahrain
Qatar
Egypt
bubble size = used-car market value · multi-market opportunity scan
A profitable classifieds, marketplace, and services startup, one of the few PnL-positive VC-funded firms in its market, was looking for its next growth vector beyond home turf.
Read more → Data Strategy, Executive Reporting What do change-makers need to see, in real time?
Streamlining data management, building decision-grade dashboards, transforming operations across functions
Data flowing from databases and data lakes, transformed through SQL into a Tableau dashboard of charts.
Left to right: source databases and a data lake feed a SQL transformation layer that shapes tables, which then populate a Tableau-style dashboard containing a line chart, bar chart, donut, and map.
sources
databases
data lake
SQL transform
SQL
SELECT ...
JOIN tables
GROUP BY
AGG, CAST
tables
Tableau
Performance Dashboard
A
B
C
Leadership, brand, sales, finance, and ops teams each needed a real-time, coherent view, but the data was fragmented and the metrics weren't agreed.
Read more → Document Intelligence, Semantic Search What do fifteen years of journal entries say?
Using natural language processing to tag and semantically analyse unstructured content. Making it queryable through LLM models.
Journal archive pipeline: fifteen years of raw entries are tagged, embedded, and made searchable and queryable through an AI assistant.
Three stages left to right — a stack of dated raw entries, a tagging and embedding step, and a query interface returning a cited answer.
raw corpus
2011-03-14
2017-08-02
2024-11-19
3,500+ entries
tag · embed
career
travel
family
health
+ semantic vectors
ask anything…
When did I first write
about moving abroad?
First mention: 2013 —
cites 3 source entries
tagged · searchable · queryable
Fifteen years of writing, drafts, entries, and notes, locked in formats that can't be asked anything. The same problem every organization has with its customer feedback, meeting notes, and research archives.
Read more → Market Entry, Strategy Should we enter this market?
Integrating research approaches for a fuller picture of reality| Combining Human & Signals Intelligence
Trading-card-games segment entry analysis combining signals intelligence with human intelligence.
On the left, a fanned set of trading cards over a market-sizing bar build. On the right, two intelligence streams, signals and human, converge into a single go or no-go decision.
TCG segment
market sizing
Signals Intelligence
sizing · scenarios · models
Human Intelligence
manager interviews
no-go
at this time
defensible decision
A category-entry question with real capital behind it, and no structured basis to say yes or no beyond enthusiasm.
Read more → Field Strategy, Market Sizing Is your sales force deployment strategically justifiable?
Re-architecting field-force geographic allocation around strategic priorities, demand, and market potential
A field force allocated across a grid of geographic territory cells, weighted by potential.
A stylised map grid where each cell represents a territory, shaded by market potential, with rep markers distributed across the cells and a legend.
Territory potential
low
medium
high
rep allocation
proposed reassignment
province → city → cell
demand · share · priorities
A 950-strong medical rep field force allocated on legacy logic that no longer matched where the strategic value was.
Read more → Purpose-Built AI & Decision Tools What would a savvy financial analyst flag for the GM this week?
Agentic market intelligence that triages signal from noise| An auto-updating executive brief with anomaly investigation
AI agents detecting an anomaly, investigating it, and assembling an executive brief.
On the left, data streams feed a set of agent nodes that detect and investigate an anomaly. On the right, the agents assemble a finished one-page executive brief.
market data
anomaly detected
detect
agent
investigate
agent
draft
agent
Monday Brief
decision-ready · every Monday
Most market monitors aggregate news. Very few know what a GM actually cares about: what is material, what is noise, and what deserves a second look.
Read more → Operations, Demand Modelling Can a more relevant menu board lead to faster service?
Demand-driven dynamic menu rotation to reduce drive-thru service times
A dynamic drive-thru menu board adapting to demand, shortening the queue and service time.
On the left, a digital menu board whose items change by time and demand. On the right, a queue of cars and a falling service-time trend.
DYNAMIC MENU
rotates by time · demand · promo
shorter queue
service time
trending down
Drive-thru times dragged because the menu shown didn't match what people actually ordered at a given moment.
Read more →